TheStreet broadens its cryptocurrency media portfolio
By Claire Hunte
15:22, 7 April 2021
TheStreet, a US financial and investment news media company, is building up its cryptocurrency media offering with the launch of newsletter Crypto Investor.
Notable for its range of investment and financial news, TheStreet, which has been running since 1996, launched the newsletter against the backdrop of a surging cryptocurrency market that surpassed $2 trillion (£1.5trn, €1.7trn), at the beginning of the week.
Cryptocurrency trading platform, Coinbase, also reported booming user numbers in its results for the first quarter of 2021. It said active users on its platforms jumped from 2.8mn in the fourth quarter of 2020 to 6.1mn, while verified users (those with Coinbase accounts) rose to 56mn from 43mn. Coinbase, which is to list on Nasdaq next week, made $1.8bn (£1.3bn, €1.5bn), over the same period. Projected market cap for the platform is said to be around $90bn (£65bn, €76bn).
Impossible to ignore cryptocurrency ecosystem
In a Forbes interview, Rob Barrett, president of media, for parent company Maven, noted that the newsletter satisfied a "few different industry trends" and that it also complemented a dedicated channel for daily cryptocurrency news.
Barrett pointed out that across the finance media, it's no longer possible to "ignore the cryptocurrency ecosystem".
The target audience for the weekly subscription-based newsletter is both retail and institutional investors. It will cost $29.99 a month or $299.99 annually, although there is a limited special offer for early subscribers of $199.99.
