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Target, Walmart price cuts? Bullwhip effect predicts deflation as retailers’ inventories rise

By Joseph Toppe

18:55, 1 August 2022

Target shoppers
Deflation impacting retailers as consumer spending softens

Supply chain blockages related to the ongoing Covid-19 pandemic led to late deliveries for retailers like Target (TGT) and Walmart (WMT), and those late deliveries have resulted in excess inventory as consumer spending softens.

Both Target and Walmart recently announced strategies to manage the excess inventory, including additional markdowns and cancelling orders to reduce surplus stock piling-up in warehouses and distribution centres.

Target (TGT) price chart

Over the past five days, Target's stock price jumped 5.33%, while moving 16.51% higher in the past month, and slipping 27.8% the last three months. Year-to-date, the price has fallen 28.32% and is off 35.51% the last year.

As of 3:00 p.m. EDT, the share price was up approximatley 1.58% to $166.04.

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Walmart (WMT) price chart

Over the last five days, the Walmart stock price spiked 0.45%, while powering 8.15% higher in the last month and falling 12.74% the last three months. Year-to-date, the price is down 8.34% and is 6.75% lower in the last year.

As of 3:03 p.m. EDT, the share price was up 0.44% to $132.69.


183.83 Price
+5.650% 1D Chg, %
Long position overnight fee -0.0262%
Short position overnight fee 0.0040%
Overnight fee time 21:00 (UTC)
Spread 0.29


952.85 Price
+0.500% 1D Chg, %
Long position overnight fee -0.0262%
Short position overnight fee 0.0040%
Overnight fee time 21:00 (UTC)
Spread 0.51


4.64 Price
-2.990% 1D Chg, %
Long position overnight fee -0.0262%
Short position overnight fee 0.0040%
Overnight fee time 21:00 (UTC)
Spread 0.06


227.22 Price
+2.080% 1D Chg, %
Long position overnight fee -0.0262%
Short position overnight fee 0.0040%
Overnight fee time 21:00 (UTC)
Spread 0.22

Deflation: Strong enough to slash prices fast?

In an interview with, Edward Moya, senior market analyst for OANDA in New York, said “Due to bottlenecks, inventory arrived late, and companies are now stuck holding onto too many goods.”

“But the economy is weakening, and consumer spending will soften and contribute to falling prices over the next year,” he continued. “Also, deflationary forces are reentering broad commodities, and that won't be strong enough for energy, food, or shelter prices to come down quickly.”

What is the Bullwhip effect?

Derek Horstmeyer, a professor of finance at George Mason University’s School of Business, told “the bullwhip effect is when a small shift in demand or supply at one end of the line is amplified to equal the other end of supply.”

“We are now seeing retailers tell customers (who are) returning items to just keep them (and get their money back) since it is too expensive to shelve them,” he added. “High levels of inventory are never good for the bottom line in retail companies where trends change.”


Markets in this article

156.01 USD
-0.88 -0.560%
Wal-Mart Stores Inc (Extended Hours)
65.48 USD
1.21 +1.900%

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The difference between trading assets and CFDs
The main difference between CFD trading and trading assets, such as commodities and stocks, is that you don’t own the underlying asset when you trade on a CFD.
You can still benefit if the market moves in your favour, or make a loss if it moves against you. However, with traditional trading you enter a contract to exchange the legal ownership of the individual shares or the commodities for money, and you own this until you sell it again.
CFDs are leveraged products, which means that you only need to deposit a percentage of the full value of the CFD trade in order to open a position. But with traditional trading, you buy the assets for the full amount. In the UK, there is no stamp duty on CFD trading, but there is when you buy stocks, for example.
CFDs attract overnight costs to hold the trades (unless you use 1-1 leverage), which makes them more suited to short-term trading opportunities. Stocks and commodities are more normally bought and held for longer. You might also pay a broker commission or fees when buying and selling assets direct and you’d need somewhere to store them safely.
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