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Google share price history – should you buy GOOGL in 2019?

By Alexandra Pankratyeva

11:39, 7 February 2019

Google share price history

If we want to know something, we most often Google it. Google has become the quickest source of information, delivering more data than you could ask for in a matter of seconds.

One of the world’s most popular technology companies, Google serves as a top-traded stock! We ask: should you invest in GOOGL this year?

What is Google?

Well, we all know Google. Actually, most of us use it every day. Google is owned by holding company Alphabet after the company restructured its operations in 2015. So when we think of Google share trading, we actually mean Alphabet trading.

Google was founded in 1998 by Sergey Brin and Larry Page, when the two roommates at Stanford University started a business that would become a multinational technology corporation. The company specialises in internet-related services and products, including its world-famous search engine, the Android operating system and advertising.

Google share price

Today, Alphabet operates a series of side projects, including driverless cars, anti-aging products and glucose-sensing contact lenses.

Alphabet is a parent company of the following 10 projects:

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Google

Will always be the Big Papa for the following services: Search, Ads, YouTube, Apps, Android, and Maps

Calico

A biotech research and development company, specialising in anti-aging products and human lifespan

GV

Alphabet’s venture capital investment arm

CapitalG

An equity fund, which invests in innovative companies around the world

Verily

Life sciences research company

Waymo

Self-driving car development company

Nest Labs

A company providing automation solutions for homes

X

A dedicated R&D division, dealing with the most complicated issues in computer science

Sidewalk Labs

A company, building and designing urban innovations, reimagining city life.

Fiber

High-speed broadband internet provider

What do we know about Google performance?

On the historic day of 19 August 2004, Google went public. The company’s initial public offering (IPO) was priced at $85 per share. The current price of an Alphabet share is $1,140 (as of 5 February 2019).

Let’s assume you invested $1,000 in Google in 2004 at the IPO price. Today, your investment would be worth $12,540! And that’s only for the 11 shares! Just imagine if you had bought 100 shares.

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Long position overnight fee -0.0616%
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Do you regret the missed opportunities? Cheer up. Google share price history proves it is still worth trading.

Google historical chart

Should you buy GOOGL shares right now?

In summer 2018, Alphabet (GOOGL) stock reached its all-time high of $1,285.09 and rose more than 30% in 2017. The history of Google stock  shows that the company’s all-time low of $47.67 occurred in July 2004. Feel the difference!

Speaking about Alphabet’s (GOOGL) stock prospects for 2019, analysts predict it should be considered as a strong buy. According to the 12-month forecast, offered by the 40 experts, Google shares have a median target of $1,355.00 (with a low estimate of $1,150.00 and a high estimate of $1,500.00).

Therefore, if you’re looking for a stock with a potentially good return, Alphabet can be an attractive investment option.

Google stock price history in 15 years

Year

Average Stock Price

Year High

Year Low

Year Close

Annual % Change

2019

1085.2522

1141.42

1025.47

1141.42

9.23%

2018

1122.0436

1285.5

984.67

1044.96

-0.80%

2017

939.7734

1085.09

807.77

1053.4

32.93%

2016

763.2142

835.74

681.14

792.45

1.86%

2015

619.9836

793.96

497.06

778.01

46.61%

2014

568.4283

611.9741

498.16

530.66

-5.59%

2013

443.4897

562.0901

352.5232

562.0901

58.43%

2012

322.4035

385.2141

280.3905

354.7852

9.52%

2011

285.368

323.95

238.1752

323.95

8.74%

2010

268.6408

314.3554

218.7101

297.9046

-4.20%

2009

220.5252

312.3993

141.8128

310.9499

101.52%

2008

233.1457

343.726

129.1186

154.3013

-55.51%

2007

270.2093

372.0435

220.0192

346.8106

50.17%

2006

206.2327

255.6141

169.0518

230.9529

11.00%

2005

139.3106

216.6889

87.7659

208.0723

115.19%

Well, yes. Google share price history looks really positive, consistently making GOOGL an investor pick. However, Alphabet’s shares are definitely pricey today and probably unattainable for the majority of small investors through traditional share trading. 

Google fast facts

As it turns out, Google has become so much bigger than just a popular search engine. Today, it’s hard to imagine what will be their next venture will be, but we’ll definitely hear from the hi-tech giant in the years ahead.

  1. The name Google originated from a play of the word "googol," a mathematical term, which refers to 1 followed by 100 zeros.

  2. Google’s parent company Alphabet employes 94,372 people (as of 2018).

  3. According to statistical data, Google owns 90.28% of the world’s market share of search engines (as of 2018).

  4. On average, Google has been acquiring one company a week since 2010.

  5. The first Google Doodle came out on 30 August 1998. It was a Burning Man stick figure. Since then, the creators of Google Doodles have been gathering hundreds of animations and illustrations every year for display on its homepage.

Image source: https://edition.cnn.com/2014/06/30/business/google-fast-facts/index.html

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The difference between trading assets and CFDs
The main difference between CFD trading and trading assets, such as commodities and stocks, is that you don’t own the underlying asset when you trade on a CFD.
You can still benefit if the market moves in your favour, or make a loss if it moves against you. However, with traditional trading you enter a contract to exchange the legal ownership of the individual shares or the commodities for money, and you own this until you sell it again.
CFDs are leveraged products, which means that you only need to deposit a percentage of the full value of the CFD trade in order to open a position. But with traditional trading, you buy the assets for the full amount. In the UK, there is no stamp duty on CFD trading, but there is when you buy stocks, for example.
CFDs attract overnight costs to hold the trades (unless you use 1-1 leverage), which makes them more suited to short-term trading opportunities. Stocks and commodities are more normally bought and held for longer. You might also pay a broker commission or fees when buying and selling assets direct and you’d need somewhere to store them safely.
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