Juventus FC players ask for crypto tips, says Bitget MD
The managing director (MD) of cryptocurrency exchange Bitget has seen a wave of interest in crypto from the company’s sports partners, such as Juventus Football Club (JUVE), because they are “curious about the crypto space and want to get to know us as a company”.
Gracy Chen told Capital.com that when she met some players from Juventus, they mentioned their curiosity about trading and asked her for tips.
The Turin-based team in Italy’s top-tier football league Serie A announced that Bitget would be the club’s first official sleeve partner in September 2021.
Juventus and Bitget renewed their partnership in August 2022 with a celebratory game of basketball in Los Angeles. Juventus players Moise Kean and Wojciech Szczęsny tried to shoot as many basketballs as possible into the hoop for charity alongside notable crypto traders from Bitget.
After a day of basketball, the Juventus and Bitget team raised $9,000 (£7,573) for DIY Girls, a Los Angeles non-profit organisation that aims to increase girls’ interest in science, technology, engineering and mathematics (STEM).
At the end of the day, the Bitget MD Chen was awarded a Juventus football jersey from Kean and Szczęsny that had Gracy printed on the back of it.
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Juventus was first to partner with Socios.com
In September 2018, Juventus signed a partnership with Chiliz, the global blockchain providers for the sports industry, and unveiled the $JUV Fan Token via fan engagement and reward app Socios.com, becoming the app’s first ever partner club.
By being a holder of the $JUV Fan Token, Juventus (JUV) supporters are given access to voting rights in fan-focused club polls that "allow supporters’ voices to be heard".
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Lionel Messi’s partnership with Bitget
Bitget partnered with Lionel Messi, the Argentinian professional footballer who plays as a forward for Paris Saint-Germain (PSG) in October 2022, which is in Ligue 1 club, the top tier of French football.
Through the partnership, Bitget promised it will give Messi fans “a unique opportunity to explore Web 3.0 and the potential of trading crypto on the exchange.”
Chen also referred to Messi as the GOAT, which stands for “greatest of all time”.
Messi has received the Ballon d’Or Award a record seven times. It is the annual football award presented by French news magazine France Football. It is regarded as one of the oldest and most prestigious awards for individual football players to receive.
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