Affirm Holdings, Inc. Company profile
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Affirm is a fintech company that offers installment loans to online shoppers. Spreading the popularity of the buy-now-pay-later trend, the company allows consumers to split their purchases into instalments, providing an alternative to traditional credit card payments at the point of sale.
In 2020, Affirm Holdings Inc partnered with Shopify, enabling merchants to offer instalment loans on their products. Today, Affirm works with 6,500 merchants, including famous brands such as Peloton, Expedia and Walmart.
Founded in 2012 by Max Levchin, a co-founder of PayPal, Affirm Holdings aims to modernise the payments industry, making it more accountable and accessible to consumers. According to Levchin: “With most of the payments industry deriving profits from late fees, overdraft charges, and gimmicks like deferred interest, it’s not hard to agree that there has to be a better way: it’s time to evolve payments again.”
The San Francisco-based company profits from a “0% APR” instalment option, which takes a cut of the merchant’s end of the transaction. Even if the company does not charge an interest rate on its instalment loans, it earns a fee when it helps merchants to make a sale.
It also grants “simple-interest” loans, which bring it interest payments on the customer end aswell. Affirm’s solutions provide consumers with the possibility to buy now and make simple monthly payments for their purchases.
Unlike other similar services, Affirm has no hidden fees and unexpected costs. After making their purchases, consumers can choose a schedule for paying for them at an annual interest rate from 0 to 30 per cent, depending on their creditworthiness.
Affirm Holdings announced its plans to go public in November 2020. The IPO was postponed till the beginning of 2021. Affirm shares floated on the NASDAQ stock exchange in January 2020 under the ticker symbol AFRM.
According to the Affirm IPO filing, the company gradually becomes stronger. In the third quarter of 2020, Affirm Holdings (AFRM) revealed a net loss of $15m on revenue of $174m, compared with a loss of $31m on revenue of $88m for the same period in 2019. For the fiscal year ended June 30, 2020, the company gained almost $510m in revenue, which is a 93 per cent increase from 2019.
The key metric in the payments industry, the company’s gross merchandise volume, grew by 77 per cent year-over-year. Moreover, almost 64 per cent of its loans in 2020 were granted to repeat customers. Today, Affirm has 6.2 million customers worldwide and the number is constantly growing.
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Follow the Affirm Holdings stock price now and decide whether to open a long or a short trade, depending on the stock’s performance. Track the Affirm share price chart live and include the instalment loans provider into your investment portfolio.