Trade PubMatic, Inc. - PUBM CFD

PubMatic, Inc. Company profile

PubMatic is a digital advertising solutions company that provides a cloud infrastructure platform to enable real-time programmatic advertising transactions worldwide. According to the company, the key component of its platform is meeting the needs of ad sellers and ad buyers.

The company was founded in 2006 and is headquartered in Redwood City, California. Its co-founder and chief executive officer is Rajeev Goel. PubMatic is listed on the Nasdaq Stock Exchange under the ticker ‘PUBM.’

PubMatic’s products include OpenWarp, which helps online publishers optimise their header ads. The company’s programmatic direct solutions allows clients to use invite-only marketplaces to provide exclusive inventory and curated packages to preferred advertisers. Its Real-Time Bidding (RTB) programmatic technologies help publishers receive the highest competitive bid for each impression. 

For ad buyers, PubMatics’s solutions ensure ad campaigns are viewed only by humans, optimise ads for higher match rates and offer real-time audience forecasting and usage insights. The company also provides solutions for app developers and video publishers.

PubMatic’s product portfolio include Openwarp: Prebid as service, Media Buyer Console, Openwrap OTT, Openwrap SDK, Private marketplaces, RTB advertising technologies, Addressability Suite, Audience Encore, Identity Hub, Ad Quality, Cross-screen video and Inventory Quality. Its platform supports an array of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, over-the-top, connected television, and media.