Lilly to sell obesity drugs directly on Hims & Hers site

By Reuters News11:45 (UTC), 6 November 2026 Updated

By Michael Erman

Nov 6 (Reuters) - Eli Lilly LLY.N said on Friday that it struck a deal to allow telehealth company Hims & Hers Health HIMS.N to sell obesity drugs Zepbound and Foundayo directly on its platform.

The Lilly drugs were previously available to patients on Hims & Hers only if they left the site and went to Lilly's own cash-pay platform LillyDirect.

The move puts Lilly on equal footing with Danish rival Novo Nordisk NOVOb.CO, which has been selling its Wegovy and Ozempic through Hims & Hers since March, after previously suing the telehealth company for offering compounded versions of its medications.

Lilly leads the obesity drug market with its highly effective injectable Zepbound, even as Novo has sold millions more obesity pills in the US. Lilly launched its oral Foundayo in April, around three months after Novo's Wegovy pill came to market.

"The ease and ability for someone on the Hims & Hers platform today to get Lilly medicine is not fully straightforward," said Ilya Yuffa, president of Lilly USA.

He said any friction point for consumers increases the chance of abandonment.

As part of the deal, Yuffa said Hims & Hers has agreed to not sell any compounded versions or knockoffs of Lilly obesity medications.

Self-pay pricing starts at $149 per month for Lilly's obesity pill Foundayo and $299 per month for injectable GLP-1 Zepbound, matching the prices available through LillyDirect.

Novo's drugs on the platform start at $149 per month for the Wegovy pill and $199 per month for the Wegovy injector pen.

Some 40% to 45% of Zepbound sales are through self-pay channels, according to Lilly.

Analysts have said that Hims & Hers may get a boost next year from employers dropping coverage of weight-loss drugs to rein in costs.

Last week, Lilly raised its full-year revenue forecast by $5 billion on booming demand for its injectable weight-loss drugs. The company's lead in the enormous and expanding obesity drug market has propelled Lilly to a $1.2 trillion market valuation.