What is MELANIA and how do I trade it?

What is MELANIA?

MELANIA, also referred to as ‘$MELANIA’ or ‘Melania coin’, is a decentralised cryptocurrency created by Melania Trump’s digital initiative, MKT World LLC. Like TRUMP coin, MELANIA combines politics with cryptocurrency.

Launched on 19 January 2025, during the inaugural month of her husband, Donald Trump’s second presidency, MELANIA coin is officially endorsed by the First Lady and designed to reflect her philanthropic values.

On the day after its launch, MELANIA gained a market capitalisation of over $2 billion. This places it among the largest memecoin cryptocurrencies by market cap on CoinMarketCap.

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TRUMP vs MELANIA: What are the differences?

TRUMP is another cryptocurrency, released by Melania Trump in January 2025. MELANIA and TRUMP exist in the same ‘political memecoin’ ecosystem, but they have some differences:

*Based on January 2025 data from CoinMarketCap.

Discover TRUMP coin and how it works – Read our comprehensive TRUMP trading guide.

How does MELANIA work?

MELANIA operates on the Solana blockchain (SOL), adhering to the SPL token standard. This ensures cryptographically-secured MELANIA transactions and compatibility with decentralised applications (dApps) in the Solana ecosystem. Solana (SOL) uses a hybrid consensus mechanism which combines proof-of-stake (PoS) and proof-of-history (PoH) to facilitate secure, scalable, and efficient MELANIA transactions.

The maximum supply cap of MELANIA is 500 million tokens, with an initial release of 100 million tokens to the public. 35% of the total supply is reserved by Melania Trump’s team and will remain frozen for the first 30 days post-launch. This aims to ensure a controlled introduction to the market.

In alignment with Melania Trump’s philanthropic values, a portion of every MELANIA transaction fee is distributed to charitable organisations. Additionally, some tokens from each transaction are burned to create a semi-deflationary model, which supports long-term value appreciation.

Learn more about memecoins
Read our comprehensive memecoin trading guide.

Learn more about Solana blockchain
Read our comprehensive Solana (SOL) trading guide.

What’s the MELANIA price history?

MELANIA coin’s price history has been volatile following its launch on 19 January 2025, achieving a market capitalisation exceeding $2 billion on 20 January 2025, before dropping below $1 billion the following day.

Past performance is not a reliable indicator of future results

MELANIA coin gained immediate traction in its initial hours of trading on 19 January 2025. Its price rose significantly the next day, when more exchanges introduced MELANIA for trading.

On 20 January 2025, MELANIA’s price rose above $10 by 12am, below $8 by 4pm, then back above $10 by 6pm, ascending to a $13.73 all-time-high. However, by 10pm, MELANIA coin went under $10 again and continued this trend under $4.

MELANIA coin saw little movement for most of 21 January 2025, trading within a range of $3-$4. As of writing, MELANIA’s price shows consistent volatility.

Which factors might influence the MELANIA live price?

MELANIA’s live price may be influenced by a variety of factors; here’s some of them:

Political events and endorsements

MELANIA coin is closely tied to Melania Trump’s brand, potentially making it sensitive to political developments and endorsements. Positive events, such as public appearances by Melania Trump, new charitable initiatives, or announcements directly linking her values to the cryptocurrency, may drive demand and elevate its price. However, this close association also poses risks: controversies surrounding the Trump family or unfavourable political headlines could trigger volatility or lead to price dips.

Philanthropic initiatives

Among MELANIA’s defining features is its charitable dimension. A portion of transaction fees is redistributed toward philanthropic causes, which could attract ethically driven traders. Announcements of high-profile donations or partnerships with major charities may enhance the coin’s appeal, driving price growth. Conversely, delays in promised initiatives or scrutiny of its charitable practices may negatively impact sentiment.

Social media trends and memecoin culture

MELANIA is a memecoin and its value can be impacted by community engagement and sentiment. Viral campaigns, memes, or endorsements from influencers within the cryptocurrency space can generate substantial interest and influence price activity. But, the memecoin market’s dependence on short-lived trends and hype makes MELANIA susceptible to sudden shifts in online sentiment or declines in engagement, potentially leading to rapid price fluctuations.

Broader cryptocurrency market trends

As with most cryptocurrencies, MELANIA’s price performance is partially tied to the overall crypto market. During bullish periods, increased speculative activity may boost MELANIA’s price as traders look for high-growth opportunities. Conversely, bearish market conditions may dampen its appeal, particularly as traders pivot to more established assets.

Solana network performance

Built on the Solana blockchain, MELANIA benefits from its high-speed transactions and low fees. This enhances its appeal to traders and users alike. However, any disruptions on the Solana network, such as congestion, security concerns, or technical failures, could deter activity and negatively impact the coin’s value.

Trading and sentiment

MELANIA’s price is heavily influenced by speculative interest, with large trades by ‘whales’ (major token holders) having the potential to cause dramatic price swings. While this can create opportunities for short-term gains, it also introduces risks of sudden and unpredictable fluctuations, particularly in times of low trading volume or heightened market speculation.

What are the MELANIA trading hours?

MELANIA operates on a decentralised blockchain network that is active 24 hours a day, seven days a week. This means you can trade MELANIA at any time, including weekends and holidays.

• Cryptocurrency exchanges – many exchanges facilitate 24/7 trading, allowing for continuous market participation.
• Online trading platforms – some reliable and trusted brokerages provide MELANIA trading via CFDs.

If you choose to trade CFDs, you can follow the MELANIA performance live in US dollars with our comprehensive MELANIA/USD price chart.

Monitoring the cryptocurrency’s activity can help you to keep an eye out for any key fundamental or technical events that may affect short-term movements in its value.

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How to buy and trade MELANIA

MELANIA is a cryptocurrency, meaning that you can trade it directly on a cryptocurrency exchange or through peer-to-peer transactions. You can also choose to trade MELANIA via a derivative, a financial product that takes (or ‘derives’) its value from the price of the underlying asset.

You could use a contract for difference, or CFD, to trade on the price of MELANIA pairs. A CFD is a contract, typically between a broker and a trader, where one party agrees to pay the other the difference in the value of a security, between the opening and closing of the trade.

You can use CFDs to trade on whether you think a MELANIA pair will rise (called ‘going long’) or fall (‘going short’). CFDs give you access to leverage, allowing larger positions with a relatively small outlay. This amplifies your potential profits, but also your potential losses, making CFD trading risky.

You can learn more about trading cryptocurrencies with Capital.com in our comprehensive guide to cryptocurrency trading.

Aside from CFDs, you can also trade MELANIA pairs through instruments like futures, options, ETFs, and mutual funds. Each offers an alternative to the leveraged trading of CFDs, suiting different risk profiles and strategies.

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