Abrdn plc, formerly Standard Life Aberdeen plc, is a United Kingdom-based investment company. The Company's reportable segments include Investments, Advisor and Personal segments. The Company’s Investment segment is a global asset management business, which provides investment solutions for Institutional, Wholesale and Insurance clients. Its Advisor segment offer platform technology and tools that enable wealth managers and financial advisers to look after the needs of their clients. The Advisor segment offers its services through the Wrap and Elevate adviser platforms. The Company’s personal segment offers financial planning, digital direct-to-consumer services and discretionary fund management services, which helps people to plan for their financial future. The Company manages and administers approximately £532 billion of assets for its clients.
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