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Scripps Raises 2026 Local Media Political Ad Revenue Outlook to About $275 Million

By Public Technologies
  • Scripps raised its 2026 Local Media political advertising revenue forecast to about $275 million from its August guidance of $225-$250 million.
  • The outlook is about 40% above 2022 midterm revenue; third-quarter political advertising revenue totaled nearly $81 million.
  • Transformation efforts target $125-$150 million in EBITDA growth by 2028, with about $100 million in annual run-rate savings expected by year-end.
  • Workforce reductions totaled about 850 employees, nearly 20% of the starting workforce, including 431 cuts completed Tuesday.
  • Fourth-quarter debt repayments should reach at least $150 million, funded by $83 million in quarter-end cash and political advertising proceeds.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The E.W. Scripps Company published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610280845PRIMZONEFULLFEED9854702) on October 28, 2026, and is solely responsible for the information contained therein.

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