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Oatly Report Points to Growing Role for Non-Coffee Drinks on Café Menus

By Public Technologies
  • Oatly’s October 22, 2026, Future of Taste report identifies shifts in café demand, drawing on over 200 interviews across 21 countries.
  • Non-coffee and non-tea drinks featured in 82% of barista and café owner responses, signaling broader menu diversification.
  • Herbs and botanicals topped flavor trends at 40%; 56% of experts spontaneously mentioned fermentation.
  • Mouthfeel is becoming as important as flavor for 72% of beverage experts; global coffee jelly searches rose 90% year over year.
  • Community is gaining strategic importance for cafés, with 51% of drinks experts identifying belonging, community or connection as central to their future.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Oatly Group AB (publ) published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610220755PRIMZONEFULLFEED1001279379) on October 22, 2026, and is solely responsible for the information contained therein.

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