MNTN partners with Tealium to bring first-party CDP audiences into CTV ad targeting

By Public Technologies
  • MNTN entered a native integration with Tealium to pull Tealium audience segments directly into MNTN Performance TV campaigns.
  • The tie-up lets advertisers combine first-party Tealium data with MNTN Matched AI targeting to identify households most likely to convert.
  • MNTN cited average results for MNTN Matched of 6x more site visits, 3x more revenue, versus traditional TV targeting.
  • Real-time audience refresh aims to reduce manual list uploads, tighten targeting, exclude existing customers, shift spend toward net-new acquisition.
  • Integration is available now for MNTN advertisers with an active Tealium account and at least one audience segment.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. MNTN Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20261014060825) on October 14, 2026, and is solely responsible for the information contained therein.

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