MINISO says China mainland GMV rises 25%-30% in fiscal Q3
- MINISO issued a voluntary business update on preliminary operating data for the quarter ended Sept. 30, 2026.
- China mainland GMV rose 25%-30% year over year, accelerating from 1H 2026; same-store sales growth was high single-digit.
- National Day holiday GMV increased 20%-25% year over year, driven by low-single-digit same-store sales growth.
- Proprietary IP YOYO generated over RMB 1 billion GMV in the first nine months of 2026.
- Overseas results tracked guidance; U.S. GMV grew about 20% year over year, rebounding above 30% in September with positive SSSG.
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