Magnite, LG Ad Solutions extend partnership for three years to enable agentic home-screen ad buying

By Public Technologies
  • Magnite agreed a three-year partnership extension with LG Ad Solutions, keeping SpringServe as LG’s exclusive CTV video ad server.
  • Deal also makes Magnite a preferred programmatic partner for LG inventory across North America, APAC, and EMEA.
  • LG will offer Home Screen inventory for agentic buying via Magnite’s Seller Agent, expanding the companies’ existing programmatic integration.
  • Independent agency H/L ran the first agentic Home Screen campaign on LG inventory, buying for the Northern California Toyota Dealers Association.
  • Partnership deepens integration of SpringServe ad serving with ClearLine buying tools to streamline access to LG’s premium CTV inventory.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610140800PRIMZONEFULLFEED9845087) on October 14, 2026, and is solely responsible for the information contained therein.

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