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Harley-Davidson raises 2026 HDMC global retail sales outlook

By Reuters News


Overview

  • U.S. motorcycle maker's Q3 HDMC revenue fell

  • Net income for Q3 declined sharply from prior year

  • Company raised full-year guidance for motorcycle and financial services units


Outlook

  • Company raises 2026 HDMC global retail sales outlook to 135,500-139,000 units

  • Company lifts 2026 HDMC operating income forecast to $25-$55 mln

  • Company now expects 2026 HDFS operating income of $60-$70 mln


Result Drivers

  • RETAIL SALES GROWTH - Co said North American retail sales of new motorcycles rose 9% YoY, marking fourth consecutive quarter of growth

  • SHIPMENT REDUCTION - Co said global motorcycle shipments fell 8% YoY to drive long-term dealer health and align with Back to the Bricks strategy

  • INVENTORY MANAGEMENT - Co said global dealer inventory of new motorcycles ended Q3 down 26% YoY, with higher proportion of current model year bikes in North America


Company press release: Full Story


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

Q3 HDMC Revenue

$964 mln

Q3 Net Income

$43 mln


Analyst Coverage

  • The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 6 "strong buy" or "buy", 7 "hold" and 3 "sell" or "strong sell"

  • The average consensus recommendation for the auto & truck manufacturers peer group is "buy."

  • Wall Street's median 12-month price target for Harley-Davidson, Inc. is $30.00, about 1.6% above its October 28 closing price of $29.52

  • The stock recently traded at 16 times the next 12-month earnings vs. a P/E of 22 three months ago


Reuters Recommended Reads

  • Oct 28 - Group 1 Automotive Q3 revenue falls 6.7%, misses estimates

  • Oct 27 - Asbury Automotive Q3 revenue misses estimates

  • Oct 27 - GM to offer hybrid SUVs in strategic pivot from electric


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.


(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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