Expedia flags set-jetting as 2027 travel driver, with nearly 1 in 5 travelers booking trips after TV or film exposure

By Public Technologies
  • Expedia Group published its Unpack ’27 travel trends report, flagging screen-driven “set-jetting” as a demand catalyst into 2027.
  • Nearly 1 in 5 travelers booked a trip after seeing a destination in a TV show or movie, based on survey results.
  • Survey data showed almost half researched or booked trips tied to upcoming, unreleased titles; the share rose to 57% for Gen Z and Millennials.
  • Expedia search data pointed to faster-growing destination interest, led by South Lake Tahoe at +195% versus the prior-year comparison period.
  • Hyogo, Sedona, Busan were also flagged as rising-demand destinations, with some marked as lower-overcrowding options under Expedia’s health-check framework.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Expedia Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202610140800BIZWIRE_USPR_____20261014_BW093395) on October 14, 2026, and is solely responsible for the information contained therein.

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