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Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

By Reuters News

Oct 27 (Reuters) - Apple AAPL.O on Tuesday unveiled a new 14-inch MacBook Pro and iMac powered by its latest M6 chip, touting faster performance for running AI tasks directly on the devices.

Here are more details:

  • The 14-inch MacBook Pro starts at $1,999, while the iMac starts at $1,499

  • Customers can pre-order the two products from Wednesday in 35 countries and regions, including the US, with availability starting November 6

  • Apple said the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life, the longest ever in a Mac

  • The new iMac delivers up to 5x faster on-device AI performance than the previous M4 model, Apple said

  • The launches come a day before Apple hosts a "Pro and tell" event in Los Angeles on October 28, which Bloomberg News has reported is expected to feature Apple's first touch-screen MacBook Pro

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