Saga PLC (SAGA) is a British-based provider of travel agency services. The company offers various options for organized international vacations, cruises, insurance services, hotels, and flights to its customers across the UK. Saga's key operating divisions include Saga Holidays, Saga Services, Saga Personal Finance, and Saga Healthcare. Additionally, the company runs a subscription magazine, with a monthly readership of one million. The business operates from several sites on the Sussex and Kent coast and has over 7 million customers, with its main target audience of those aged 50 and above. The SAGA share price is listed on the London Stock Exchange and included in the FTSE 250 Index.
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