Amazon stock forecast: Q4 2025 Results In Focus
Explore third-party AMZN price targets and technical analysis. Amazon.com Inc is a US-listed multinational technology company traded on the Nasdaq, generating revenue from online retail, Amazon Web Services (AWS), advertising and subscription-based services.
Amazon.com, Inc. (AMZN) is trading around $209.04 as of 9:48am UTC on 23 February 2026, moving between an intraday low of $204.66 and a high of $210.83 on Capital.com’s platform. Past performance is not a reliable indicator of future results.
Recent trading follows Amazon’s Q4 2025 results, released in early February. The company reported that full-year 2025 net sales rose by approximately 12–14% year on year, while Amazon Web Services (AWS) revenue increased by about 24% in the latest quarter (Investing.com, 5 February 2026). Over the same period, broader US equity indices, including the Nasdaq Composite, have posted gains in recent sessions, with large-cap technology and AI-linked names remaining in focus (CNBC, 20 February 2026).
Amazon stock forecast 2026–2030: Third-party price targets
As of 23 February 2026, third-party Amazon stock predictions indicate clustered 12-month expectations between $175 and $325 per share, with consensus profiles generally described as ‘Strong Buy’ or equivalent. These targets are indicative one-year estimates rather than guarantees and are based on assumptions around AWS and AI-related growth, advertising revenue, and the broader US equity backdrop.
TipRanks (consensus profile)
TipRanks reports that Wall Street analysts maintain a ‘Strong Buy’ consensus on Amazon, with a 12-month average price target of about $297.21. The summary notes that this outlook reflects expectations for continued cloud expansion, a growing advertising segment, and ongoing investment in artificial intelligence and logistics (The Globe and Mail, 4 February 2026).
Public.com (retail consensus view)
Public.com states that 43 analysts assign Amazon a consensus rating of ‘Buy’, with an average 2026 price prediction of $282.26 per share. It explains that this figure reflects aggregated 12-month targets and incorporates expectations for revenue growth in AWS and advertising, alongside efficiency measures within the retail network (Public.com, 20 February 2026).
Stock Analysis (analyst consensus)
Stock Analysis reports that 44 analysts covering Amazon assign an average 12-month price target of $279.59, within a published range of $175 to $325, alongside a ‘Strong Buy’ consensus rating. The service notes that this dispersion reflects differing assumptions about how AWS, digital advertising, and capital expenditure on AI and logistics may affect margins and cash flow over the next year (Stock Analysis, 20 February 2026).
UBS (broker target lift)
UBS raises its AMZN stock forecast from $310 to $311 while maintaining a ‘Buy’ rating, with the stock trading near $238.62 at the time of the note. UBS cites confidence in AWS expansion and Amazon’s long-term free cash flow potential, while also acknowledging the scale of ongoing investment (Financial Modeling Prep, 4 February 2026).
Predictions and third-party forecasts are inherently uncertain, as they cannot fully account for unexpected market developments. Past performance is not a reliable indicator of future results.
AMZN stock price: Technical overview
The AMZN stock price is trading around $209.04 as of 9:48am UTC on 23 February 2026, sitting just above its short-term 10-day moving average band near $205–$210 and below a cluster of longer-dated averages. On the daily chart, the simple 20/50/100/200-day moving averages sit near 222 / 229 / 229 / 224 respectively, leaving price beneath this broader resistance area. The 14-day RSI stands near 39, signalling softer, lower-neutral momentum, while the ADX around 30 points to an established trend backdrop rather than a purely range-bound environment.
On the topside, the nearest classic pivot above spot sits near 250 (R1), with R2 around 262, which would likely come into focus only if price records a sustained daily close above the first pivot level. On the downside, the classic pivot near 238 marks an initial resistance-turned-support area, while the 200-day simple moving average around 224 represents another notable technical zone. A sustained move below this region could expose the S1 area near 226 as a deeper support level(TradingView, 23 February 2026).
This technical analysis is provided for informational purposes only and does not constitute financial advice or a recommendation to buy or sell any instrument.
Amazon share price history (2024–2026)
Over the past two years, AMZN’s stock price has traded largely within a broad $170–$240 range, with sharper moves often occurring around earnings releases and macroeconomic developments. In early 2024, the stock traded near $175 before climbing towards the high $180s by June, then consolidating around $180–$190 into the autumn.
Through late 2024 and much of 2025, AMZN continued to oscillate in the low- to mid-$200s, briefly reaching towards $260 in late October 2025 before easing back into the $220–$240 range by year-end. In 2026 so far, the price has moved from above $240 in January to around $209 by 23 February 2026, keeping it within the wider multi-year range.
Past performance is not a reliable indicator of future results.
Amazon (AMZN): Capital.com analyst view
Amazon’s share price has remained within a broad $170–$240 range for much of the past two years. The move from above $240 in January 2026 to around $209 on 23 February 2026 reflects a period of consolidation following earlier gains. Such pullbacks can occur after earnings-driven rallies or sector-wide advances, and they also illustrate how large-cap growth stocks can react to shifts in interest-rate expectations, sector rotation, and company-specific developments.
Q4 2025 results showed continued top-line growth and faster AWS revenue expansion. Some market participants interpret this as supportive of longer-term themes around cloud computing, artificial intelligence, and digital advertising. At the same time, planned capital expenditure and competitive pressures in e-commerce and streaming introduce uncertainty around margins and return on investment. As a result, the same factors that may contribute to future revenue growth could also weigh on sentiment if cost control, demand trends, or execution diverge from expectations.
Capital.com’s client sentiment for Amazon CFDs
As of 23 February 2026, Capital.com client positioning in Amazon CFDs shows 96.7% buyers versus 3.3% sellers, indicating a long bias, with buyers ahead by approximately 93.5 percentage points. This reflects open CFD positions on Capital.com at the time of writing and may change as market conditions evolve.
Summary – Amazon 2026
- As of 9:48am UTC on 23 February 2026, Amazon (AMZN) trades around $209, having largely moved within a broad $170–$260 range over the past two years.
- Daily technical indicators show price below the 20/50/100/200-day moving average cluster in the low-$220s, while the RSI near 39 suggests softer momentum rather than a clear directional trend.
- Key drivers include sentiment towards large-cap US technology shares, expectations for AWS and AI-related capital expenditure, and broader consumer and e-commerce trends. These factors may support or weigh on valuation depending on how growth, margins, and macroeconomic conditions develop.
- Recent attention has centred on Q4 2025 results, which showed revenue growth of around 14% and AWS sales growth of approximately 24%, alongside a sizeable 2026 capital expenditure plan. Market participants may interpret this spending as a long-term growth investment, while also weighing its potential impact on near-term free cash flow and earnings multiples.
Past performance is not a reliable indicator of future results.
FAQ
Who owns the most Amazon stock?
Amazon’s largest shareholders typically include its founder, Jeff Bezos, senior executives, and major institutional investors such as asset managers and index fund providers. Ownership structures can evolve over time as insiders sell shares and institutions adjust portfolio weightings in line with mandate changes or capital flows. Holdings may change quarterly as funds rebalance or respond to inflows and outflows. Investors can review the latest regulatory filings, such as US Securities and Exchange Commission (SEC) disclosures, for up-to-date information on significant shareholders.
What is the five-year Amazon share price forecast?
There is no single, reliable five-year AMZN stock forecast. Most publicly available analyst targets focus on 12-month projections rather than longer-term horizons. Longer-term expectations tend to depend on a wide range of variables, including AWS growth, artificial intelligence investment, advertising revenue, consumer demand, competitive dynamics, regulation, and broader macroeconomic conditions. Over a five-year period, outcomes may differ materially from short-term targets, particularly if market conditions or company strategy change.
Is Amazon a good stock to buy?
Whether Amazon is a suitable investment depends on your financial objectives, risk tolerance, and time horizon. The company operates across e-commerce, cloud computing, and digital advertising, which provides exposure to multiple business segments within the technology and consumer sectors. However, its share price can fluctuate in response to earnings results, margin trends, interest-rate expectations, and wider equity-market sentiment. Investors should weigh potential growth drivers against risks such as competition, regulatory developments, and capital expenditure requirements before making any decision. This information is for general educational purposes and does not constitute investment advice.
Could Amazon stock go up or down?
Amazon’s share price can move in either direction. It may rise if financial results, AWS performance, or broader technology-sector sentiment exceed expectations. It may fall if results disappoint, costs increase, or macroeconomic conditions affect valuations. Interest-rate changes, consumer spending trends, geopolitical developments, and regulatory actions can also influence price movements. Like all listed equities, Amazon shares are subject to market volatility and do not guarantee returns.
Should I invest in Amazon stock?
Deciding whether to invest in Amazon shares requires an assessment of your personal circumstances, financial goals, and risk appetite. Shares can provide exposure to the company’s long-term business strategy, but they also carry the risk of capital loss. Before investing, you may wish to review company reports, analyst research, and your broader portfolio allocation. If appropriate, consider seeking independent financial advice to assess suitability based on your individual situation.
Can I trade Amazon CFDs on Capital.com?
Yes, you can trade Amazon CFDs on Capital.com. Trading share CFDs lets you speculate on price movements without owning the underlying asset and to take long or short positions. However, contracts for difference (CFDs) are traded on margin, and leverage amplifies both profits and losses. You should ensure you understand how CFD trading works, assess your risk tolerance, and recognise that losses can occur quickly.