Telefónica Deutschland targets growth with “all products, all customers” plan, expands O2 Plus bundles

By Public Technologies
  • Telefónica Deutschland set a consumer strategy built around “All products, all customers” to drive future growth through tailored bundles.
  • Plan expands focus beyond mobile into converged offers spanning fixed-line, TV, entertainment, security, digital services.
  • O2 Plus Bundles positioned as the core platform to attach more digital services, deepen customer relationships, support growth.
  • Investment priorities include networks, digital platforms, artificial intelligence, stronger partnerships to differentiate on customer trust.


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