Samsonite completes acquisition of BÉIS

By Public Technologies
  • Samsonite completed its acquisition of BÉIS, a digitally native lifestyle and travel brand founded in 2018 by Shay Mitchell.
  • BÉIS will operate as a standalone brand within Samsonite’s portfolio, led by Brand President and CEO Adeela Hussain Johnson.
  • Shay Mitchell will continue to guide BÉIS’ long-term creative and product direction.
  • Deal positions Samsonite to expand its lifestyle presence, adding BÉIS’ engaged consumer base and digital capabilities.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Samsonite International SA published the original content used to generate this news brief via PR Newswire (Ref. ID: 202610011818PR_NEWS_USPR_____NY62210) on October 01, 2026, and is solely responsible for the information contained therein.

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