Purpose Group portfolio company Alloy acquires digital studio Dragon Army

By Public Technologies
  • Dragon Army joined Alloy, a portfolio company of Purpose Group, integrating the digital studio’s team into Alloy.
  • The Dragon Army brand will be retired as operations move under Alloy.
  • The transaction adds product, digital, creative, and development capabilities, strengthening Alloy’s UX and technology capacity.
  • Purpose Group said the full Dragon Army team will transition to Alloy.


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