Gray Media raises Q3 2026 political ad revenue guidance to $188-$195 million

By Public Technologies
  • Gray Media lifted 3Q 2026 political advertising guidance to USD 188 million-USD 195 million from USD 165 million-USD 185 million.
  • Total revenue outlook rose at the low end to USD 950 million-USD 965 million from USD 935 million-USD 965 million.
  • Core advertising view shifted to down 1% to flat, versus flat previously; 3Q 2025 core advertising was USD 355 million.
  • Corporate and administrative expense forecast cut to USD 30 million-USD 35 million from USD 35 million-USD 40 million; 3Q 2025 was USD 28 million.
  • Update implies about USD 192 million of 3Q political revenue at the midpoint, including about USD 9 million from recent acquisitions.


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