Disney names Cathleen Taff president of Disney Entertainment-Studios and Consumer Products

By Public Technologies
  • Disney shifted most Disney Consumer Products into Disney Entertainment, effective Oct. 4, 2026; Parks merchandise and Disney Store stayed in Experiences.
  • Cathleen Taff named president, Disney Entertainment–Studios and Consumer Products; she previously led production services, franchise management, theatrical distribution, stage productions, music.
  • Lisa Baldzicki took the new role of EVP, Global Experience & Innovation at Disney Experiences; she is a global retail and merchandising executive.
  • Baldzicki previously served as SVP, Parks Product Development & Retail, setting product and retail strategy across U.S. parks and Disney Signature Experiences.


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