Coupang to open first pop-up for private-label products in Seongsu
A pop-up store featuring Coupang Inc.’s in-house brands, including Gomgom and Tamsaa, will open for the first time in Seongsu-dong, eastern Seoul.
CPLB Corp., Coupang’s private-brand subsidiary, said Monday that it will hold the Coupang Only Festa at Anderson C in Seongsu-dong from Thursday through Sunday. The event will be CPLB’s first in-person customer event since its establishment in 2020.
More than 6,300 people have registered for the event, with reservations open through Wednesday. The event will feature Coupang’s in-house brands across food, household goods, beauty and fashion. About 120 small and midsize manufacturers from across Korea that produce Coupang’s private-brand products will participate.
On Friday and Saturday evenings, the event will also feature Gomgom Restaurant, an outdoor dining area serving dishes made with Coupang products.