Common Thread Collective, backed by Acacia Group, acquires TikTok Shop agency TBAR Partners

By Public Technologies
  • Common Thread Collective, backed by Acacia Group, acquired TBAR Partners to expand its platform into TikTok Shop services.
  • Deal adds TikTok Shop management, creator-led content, affiliate strategy, and a TikTok Shop playbook to CTC’s e-commerce growth offering.
  • TBAR has scaled more than 40 brands, managing over $5 million in monthly GMV, with clients including Gruns, Vita Coco, Ridge.
  • Transaction targets a systemized entry for CTC’s 7-8 figure direct-to-consumer clients into TikTok Shop as a fast-growing retail channel.
  • Announcement dated Sept. 22, 2026.


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