CarMax names Elizabeth Dirgins chief digital and customer officer in new role

By Public Technologies
  • CarMax named Elizabeth Dirgins executive vice president, chief digital and customer officer, a new role overseeing marketing, product, Edmunds teams.
  • Dirgins joins Oct. 5 from Volkswagen Financial Services, where she was North America chief digital officer leading digital strategy, customer experience, marketing.
  • Jeff Campbell promoted to senior vice president of strategy, centralizing strategy, data science, AI, pricing to speed key decisions.
  • Campbell joined in 2016, most recently vice president of product leading supply product group, previously worked at Boston Consulting Group.
  • Campbell’s promotion took effect in August; he will begin reporting to CEO Keith Barr in January 2027.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. CarMax Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260929184827) on September 29, 2026, and is solely responsible for the information contained therein.

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