Byrna shifts iHeartMedia ad spend to Bobby Bones Show to broaden mainstream reach

By Public Technologies
  • Byrna Technologies will shift marketing spend within its iHeartMedia portfolio toward programming with broader mainstream reach.
  • A new partnership with iHeartMedia’s “The Bobby Bones Show” will run national radio endorsements, podcast integrations, digital placements.
  • Campaign aims to lift brand awareness, improve customer education, drive engagement for less-lethal personal security devices.
  • Messaging will be refined around everyday personal safety, preparedness, protection to expand adoption among mainstream consumers.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Byrna Technologies Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202609290800PRIMZONEFULLFEED9835334) on September 29, 2026, and is solely responsible for the information contained therein.

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