Britain's M&S joins forces with Sephora to expand beauty offer

By Reuters News

LONDON, Sept 29 (Reuters) - Marks & Spencer MKS.L on Tuesday struck a partnership with Sephora that will bring the LVMH-owned LVMH.PA cosmetics retailer's products to its stores and website, bolstering the British group's push into beauty.

  • The UK beauty market is worth an annual £5.2 billion ($6.9 billion) and grew 1.2% year-on-year in the year to July 19, 2026, according to WorldPanel by Numerator data

  • M&S sees the beauty market as an opportunity for major growth as its share was only 1.3% in the 12 weeks to July 19, 2026

  • The company said it will bring Sephora to 100 high streets and retail parks across the UK through a shop-in-shop model

  • M&S.com will offer a broader online range, with home delivery and Click & Collect from M&S stores nationwide

  • The final brand line-up will be confirmed closer to launch, alongside details of new-to-M&S names and selected Sephora exclusives

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