Braze signs strategic collaboration agreement with AWS on AI-powered customer engagement

By Public Technologies
  • Braze signed a strategic collaboration agreement with AWS to expand AI-powered customer engagement tools using AWS infrastructure.
  • Deal integrates Amazon Bedrock into BrazeAI Agent Console to scale generative AI marketing workflows.
  • Collaboration supports global expansion on AWS, including availability in Asia Pacific regions Japan and South Korea for data residency needs.
  • Procurement via AWS Marketplace remains a focus; Braze reported AWS Marketplace sales up more than 80% year over year in fiscal 2026.
  • Agreement was announced at Braze’s Forge 2026 conference in Las Vegas, running Sept. 28-30.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Braze Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609290905BIZWIRE_USPR_____20260929_BW120164) on September 29, 2026, and is solely responsible for the information contained therein.

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