Auto Trader data shows UK new-car visits rise 4% in September as plate-change demand lifts engagement

By Public Technologies
  • AutoTrader analysis for September 2026 showed UK new-car visits up 4% YoY, up 7% MoM as the plate-change month lifted demand.
  • New-car stock on the platform rose 4% MoM, signaling improving supply into the key registration period.
  • BMW led overall new-car enquiries with a 10.7% share, ahead of Volkswagen at 9% and Land Rover at 8.7%.
  • EV enquiries stayed strong; BMW led electric brand demand at 9.7%, while Renault’s 5 E-Tech Electric topped EV models at 5.7%.
  • Average discounts rose to 10.7%; petrol discounts increased to 11.9% while EV discounts eased to 10.7% as some incentives were reduced.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. AutoTrader Group plc published the original content used to generate this news brief on September 23, 2026, and is solely responsible for the information contained therein.

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