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The New Wave group is a Sweden-based holding company, active in the houseware and appeal sector. The group divides its activities into three business areas: Corporate Promo, Sports & Leisure, and Gifts & Home Furnishings. The Corporate Promo segment aspires to become Europe’s leading provider of promoware, promotional gifts, and workwear solutions. The Sports & Leisure segment runs a number of sport brands, namely: the wholly-owned Craft and Seger brands; AHEAD in Europe and the US; Speedo, Auclair, and PAX in Scandinavia. The Gifts & Home Furnishings segment offers glass and metal home decorations, cutlery, as well as textile goods under the Kosta Boda, Sagaform and Orrefors. This segment focuses on establishing the group’s presence in North America. New Wave trades on the NASDAQ Stockholm under the NEWA B ticker. Follow the latest New Wave share price trends at Capital.com.
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