Trade Adidas AG - ADSGN CFD

What is Adidas?

Adidas (ADS) is a group of companies that design, produce and sell sports footwear, apparel and equipment. Its global staff includes more than 60,000 employees. Via a chain of stores and online shops, the Adidas group markets its products under the following brands: Adidas, Reebok (footwear, apparel and hardware); and Five Ten (outdoor footwear).

The company’s strategic business plan is based around three key elements. These are: speed (fast in satisfying consumer needs and fast in internal decision-making); cities (it’s identified six key cities where it wants to grow market share); and open source (Adidas wants to be the first sports brand that invites athletes, consumers and partners to be part of its brands).

Among Adidas’s biggest competitors are Nike, Puma, Converse and Asics. Nike remains the market leader in the global sports footwear industry, with revenue of $19.87 billion in 2016 – almost double that of Adidas ($10.68 billion). But in early 2018, polling suggested that Adidas had a narrow lead over Nike in terms of its Impression score (whether people had a positive or negative impression of the brand).

Who are the key people at Adidas?

Danish national Kasper Rorsted has been Chief Executive Officer of Adidas AG since October 2016. He had previously served as CEO of Henkel AG. Other leading figures at Adidas include: Roland Auschel, Executive Board Member responsible for Global Sales; Eric Liedtke, Executive Board Member responsible for Global Brands; and Harm Ohlmeyer, Executive Board Member responsible for Finance.

What is the modern history of Adidas?

Adidas traces its history back to 1924, when Adi Dassler registered the Gebrüder Dassler Schuhfabrik and embarked on a crusade to provide athletes with top-quality equipment. After Adi’s death in 1978, his son Horst took over the business and ran it till he died in 1987. The company suffered a record loss and near-bankruptcy in 1992, but a successful turnaround followed and in 1995 Adidas went public. In the early 2000s the company introduced a new lifestyle segment focusing on sports-inspired streetwear. And in a landmark development, Adidas acquired Reebok in 2006. The acquisition of outdoor specialist Five Ten followed in 2011.

What are the latest developments at Adidas?

In 2017, as part of a strategy to focus on its core competencies in footwear and apparel, Adidas divested its hockey brand CCM and its golf brands TaylorMade, Adams Golf and Ashworth. The year was a strong one for the company, whose strategic growth areas – North America, Greater China and Digital Commerce – were the main performance drivers.

In its full year 2017 results, Adidas reported currency-neutral revenues up 16% on the previous year; operating margin 1.2 percentage points higher at 9.8%; and net income from continuing operations 32% higher than 2016. Basic EPS from continuing operations increased 31% to €7.05.

The Adidas share price has risen sharply in recent years, climbing from €56 in January 2015 to €150 in September 2016, and to over €200 in April 2018. At that level, Adidas had a market capitalisation of more than €42 billion. To find out how the shares are doing right now, follow Capital.com. Our ADS chart puts all the information at your fingertips.

Where does Adidas operate?

Adidas is based in Herzogenaurach in the German state of Bavaria. The company also has major hubs in Amsterdam (the Netherlands), Portland and Boston (USA), Hong Kong and Shanghai (China), and Panama. In total, Adidas has operations in around 160 countries across the world.

Where is Adidas traded?

Adidas shares are listed on the Frankfurt Stock Exchange, and they’ve been a constituent of the DAX-30 index since 1998. Check out Capital.com for the latest ADS chart. We’ll keep you up to date and in the picture.

Latest shares articles

Top 5 biggest short squeezes
Top 5 biggest short squeezes
Explore five iconic short squeeze cases like GameStop & Tesla. Learn how positioning, sentiment & timing drive dramatic market moves.
3 hours ago
Nvidia stock forecast: Third-party price target
Nvidia stock forecast: Third-party price target
Discover third-party Nvidia stock forecast predictions for 2025-2030 and beyond, with analyst targets, historical prices, and trading strategies.
15:58, 11 July 2025
Tesla stock forecast: third-party Tesla (TSLA) price target
Tesla stock forecast: third-party Tesla (TSLA) price target
Discover the Tesla (TSLA) stock price forecast, with predictions, price drivers, and Tesla CFDs trading strategies on Capital.com
12:46, 10 July 2025
Euro to pound forecast: Third-party EUR/GBP price target
Euro to pound forecast: Third-party EUR/GBP price target
The British pound has been moving sideways against the euro, yet can it regain momentum? Read on for a GBP/EUR forecast.
15:38, 9 July 2025

Read our reviews to find out more about us

Read the feedback from our clients1, whatever their experience level.
2025-07-01
P**** R******

I'm learning the basics of stock investing. This platform is clear and pretty good. I've been using it for over 6 months.

2025-07-01
V***** F******* N***** S****

Great customer service I got to say that. They helped get my account back very fast, after i logged myself out by losing my old email, it was so fast you wouldn’t believe it thank you once again.

2025-06-30
B******

Everything worked as expected from the 1 day. I didn’t have to search how to use the platform, it’s intuitive. The support chat was there when I had a tiny issue.

2025-06-27
G** G******

Capital.com has been great for both learning and trading. The app is clean, fast, and packed with useful tools. Customer support has been solid too. Definitely recommended for beginners and active traders alike.

2025-06-24
R**************

I trade every day and Capital is my beloved home. I also create music and you can always feel when something has been created from the heart. Capital has soul!

2025-06-22
J*** A.

The app is built to make options and figures easy to understand, great for beginners and intermediate traders. Demo accounts are simple to set up. 100:1 leverage is available.

2025-06-22
D******

Deposits and withdrawals work without issues. Very low spreads. No noticeable fees. Easy to follow.

2025-06-19
d*********

I would like to express a huge thank you to Evgeniya Logvinovich, customer service manager. For your attention and heartfelt attitude to your clients.❤️

2025-06-16
f*********

I am extremely happy with this broker. Great spreads, good selection of instruments, well coded toolbox.

2025-05-29
C*********

Love the TV integration. Makes traders life smooth and comfortable.

2025-05-20
G****

I’d been paper trading for 2yrs now, went live and this platform is easy for beginners to understand and navigate all important tools to execute all that I learned. Earning now!

2025-04-29
d******

This application is perfect.. simple, easy to use, run smoothly and fast and it has an accurate graphics.. be careful to use only one credit card and one bank account to prevent any withdrawal problem.. overnight fees and spread variation will be repaid for you by the next month.. I used many application but this is the best one

2025-02-06
N***** B***

User friendly app & interface and good support team. Funds transfer ease & Leverage is an advantage but crypto is highly risky be responsible of your loss limits and risks appetite.

Showing our 4 & 5 star reviews. The specific details of the user have been intentionally anonymised to safeguard their privacy pursuant to GDPR requirements.

Ready to join a leading broker?

Join our community of traders worldwide
1. Create your account2. Make your first deposit3. Start trading