Apple stock forecast: Third-party AAPL price target
Apple (AAPL) is a global technology company, best known for its iPhone, Mac, and growing services ecosystem.
With a market capitalisation of around $3.5trn (as of September 2025), Apple remains one of the world’s largest listed firms.
As attention turns to artificial intelligence and the next iPhone cycle, what could be next for Apple’s valuation? This article reviews the latest Apple share price forecast for 2025 and beyond, drawing on third-party AAPL price targets, analyst ratings and long-term projections.
Current Apple stock price and market position
Apple (AAPL) is a global technology company known for its integrated ecosystem of hardware, software and services. Flagship products include the iPhone, iPad, Mac, and Apple Watch; with Services – covering iCloud, Apple Music, and the App Store – making up a significant share of revenue. Apple has also expanded into custom silicon and spatial computing, with the continued development of Apple Silicon chips and the 2024 release of the Vision Pro headset.
In 2024, Apple announced its AI platform, Apple Intelligence, rolled out across iOS, macOS, and iPadOS from late 2024. The September iPhone cycle remains a key driver of performance, with the iPhone 16 launched in 2024 and the iPhone 17 expected in 2025.
Past performance is not a reliable indicator of future results.
Apple stock price history
Apple (AAPL) closed on 3 September 2025 at $238.47, down around 4% from the opening price of $248.93 earlier in the year. On the same date in 2024, the stock traded at $222.77, marking a modest year-on-year gain. The AAPL share price has ranged between $169.21 and $260.10 over the past 52 weeks, with the company holding a market capitalisation of about $3.54trn.
Past performance is not a reliable indicator of future results.
Apple share price forecast for 2025 and beyond
As of 4 September 2025, third-party providers offered a broad range of projections for the Apple (AAPL) stock forecast. Trading Economics expected the shares to trade at $229.61 by the end of the current quarter and decline to $222.18 over the next year.
Consensus AAPL price targets
Analyst surveys showed a mixed outlook. TipRanks compiled 27 analyst ratings, with a consensus of ‘moderate buy’. The average 12-month target stood at $238.15, with estimates ranging from $180.00 to $280.00. Benzinga suggested a mean price target of around $225, with a spread between $170.00 and $300.00.
Apple technical analysis
On TradingView, one-month technical indicators pointed to a bullish bias. Out of 26 signals, 15 suggested ‘buy’, nine were neutral and two indicated ‘sell’.
Algorithmic Apple stock predictions
Models published by CoinCodex estimated that AAPL could average $208.64 in 2025, within a range of $177.32 to $267.93. WalletInvestor projected gradual gains through the year, with values fluctuating between $229.20 and $239.80 by December. Longer-term forecasts differed significantly. CoinCodex suggested average prices of $1,029.30 by 2040 and $2,522.41 by 2050, though such long-horizon projections carry high levels of uncertainty.
Apple stock predictions: Analyst outlook
As of 4 September 2025, third-party analysts published the following 12-month targets for the Apple stock forecast, according to MarketBeat data:
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Goldman Sachs: reiterated ‘buy’ with a $266 target (26 August 2025)
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Loop Capital: maintained ‘hold’, cutting its target to $226 (21 August 2025)
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Evercore ISI: reiterated ‘outperform’ with a $250 target (13 August 2025)
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BMO Capital Markets: reiterated ‘buy’ (13 August 2025)
Morningstar kept a $210 fair value estimate, citing steady iPhone and Services growth, ongoing AI investment and manageable tariff headwinds. Equity analyst William Kerwin noted: ‘We project 6% compound annual revenue growth for Apple through fiscal 2029, driven mainly by steady iPhone unit sales and double-digit services growth. We think shares look fairly valued at current levels.’
Past performance isn’t a reliable indicator of future results.
What could influence the AAPL share price?
Apple’s share price is influenced by both company-specific developments and wider market conditions. Several factors could shape the Apple stock forecast in the coming years.
Product launches and innovation
The annual product launch cycle, including new iPhone models and updated hardware, remains central to Apple’s performance. Successful rollouts may lift investor sentiment, but delays to features such as the AI-powered Siri upgrade or lower-than-expected demand could weigh on the AAPL stock price.
Earnings and financial results
Robust quarterly earnings, with periods of strong revenue and earnings per share growth, could support valuation. However, weaker forecasts, margin pressures, or softer demand in later quarters might put downward pressure on the Apple share price forecast.
Supply chain and trade exposure
Ongoing efforts to diversify production through investment in India and the US, alongside its substantial Chinese base, aim to reduce risk from tariffs and geopolitical tensions. Yet higher costs, supply chain bottlenecks, or slower scaling in new hubs may limit margins and affect Apple stock predictions.
Regulation in Europe and the UK
Antitrust scrutiny under the EU’s Digital Markets Act and potential findings from UK regulators continue to pose risks. Acceptance of Apple’s compliance measures could ease pressure, while new fines or stricter rulings may affect future earnings and, in turn, AAPL stock forecasts.
Artificial intelligence strategy
Apple has faced criticism for lagging behind rivals in AI. Progress on its Apple Intelligence platform, still at an early stage of integration across devices, could strengthen its market position. Conversely, further setbacks could reduce growth expectations and influence third-party Apple stock forecasts.
Competitive environment
Performance against peers such as Samsung, Alphabet (formerly Google), and other technology and AI competitors remains significant. Gains in ecosystem integration may support demand, while loss of market share to faster-moving rivals could dampen AAPL stock price prospects.
Broader economic and sector trends
Commentators highlight signs of a technology sector rebound in 2025, supported by renewed demand for smartphones and IT, which could aid growth. Still, risks from slower global growth, sector rotation or changes in subsidy policies could alter demand patterns and weigh on the Apple stock forecast in the years ahead.
Trade AAPL share CFDs with Capital.com
Contracts for difference (CFDs) are derivatives that allow you to speculate on price movements without owning the underlying shares. CFDs are traded on margin, which means using leverage greater than 1:1 increases both potential profits and losses. Leveraged trading carries a higher level of risk.
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AAPL share CFD trading strategies to consider
Trading Apple CFDs can be approached through several strategies, depending on your outlook and time horizon. Regardless of approach, applying sound risk management and using platform tools – such as stop-loss* and take-profit orders – can help manage exposure when trading share CFDs.
Here are some common AAPL CFD trading strategies:
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Day trading: day traders may look for short-term moves within a single session, often trading around news, quarterly results or intraday technical signals.
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Swing trading: swing traders hold positions for several days, seeking to capture price moves linked to shifts in momentum or market sentiment.
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Trend trading: trend traders aim to follow the prevailing market direction, basing decisions on charts and technical indicators over longer periods.
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Position trading: position traders typically hold trades for weeks or months, often influenced by broader market themes.
*Please note that stop-loss orders aren’t guaranteed. Guaranteed stop-loss orders (GSLOs) incur a fee if triggered.
Find out more about these approaches on our CFD trading strategies page.