BMW hands over its one millionth electrified vehicle
By Rob Griffin
11:03, 7 December 2021
German automaker BMW has increased its sales targets for the next couple of years after delivering its one millionth electrified vehicle.
Pieter Nota, BMW’s board member responsible for customer, brands and sales, branded it a “milestone in our transformation” and revealed the next target was two million in two years.
“Thanks to our steadily growing product range, we are setting ourselves ambitious sales targets, in particular for fully-electric vehicles,” he said. “In 2022, we aim to double this year’s sales.”
Growing electric
According to Nota, BMW will have delivered around two million fully-electric vehicles to customers by 2025.
“We expect at least one out of every two BMW Group vehicles sold to be fully electric by 2030,” Nota continued.
The news follows the release of the BMW iX and the BMW i4 in mid-November, with the manufacturer revealing new orders from around the globe.
What is your sentiment on BMW?
Expanded line-up
Over the next year, BMW will expand its electrified product line-up to include fully-electric versions of the BMW 7 Series and BMW X1.
The high-volume BMW 5 Series will be added to the electric portfolio in 2023, followed by the successor to the MINI Countryman and the all-electric Rolls-Royce Spectre.
“By 2023, the company will already have at least one fully-electric model on the roads in about 90% of its current market segments,” stated the company.
BMW also hopes to release a total of about 10 million fully-electric vehicles onto the roads over the next decade.
Milestone vehicle
The company said the milestone vehicle was a BMW iX xDrive40, which was handed over at BMW Welt in Munich.
The customer was also given a BMW Wallbox, including installation, as well as a credit for public Europe-wide charging with BMW Charging.
Read more: BMW raises full-year outlook after Q3 profit boost
Markets in this article