Amazon is pushing forward with its Amazon Go concept and today unveiled plans to open a new, much bigger store in Seattle aimed at residential shoppers.
Until now, the online giant’s convenience store offerings have been aimed at office workers and those picking up small items who value the speed of the cashier-free shops.
Now, however, Amazon is bringing the concept to a much larger retail space. The new store, to be known as Amazon Go Grocery, will open in a residential part of Seattle and will be four times bigger than its very first store opened in 2018.
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The retailer hopes that it will attract people doing their weekly shop rather than just picking up a quick lunch.
The Amazon Go concept is based around a smartphone app which contains a credit card and dispenses with the need for checkouts on the way out of the store. Instead, customers choose and add items to a physical basket, and cameras and weight-sensitive shelves assess what has been bought.
For now, the store offers a limited range of fresh food and does not have the full product range of a supermarket.
In November 2019, Amazon began hiring for a new grocery store that is to open in the neighbourhood of Woodland Hills, Los Angeles, this year. Woodland Hills is the first of what is expected to be a new chain of grocery stores launched by the tech giant.
The new LA store is not expected to use cashier-free technology of the kind used in Amazon Go stores. Instead, a conventional checkout system is planned.