Founded in 1999, Salesforce is an online software platform that develops and provides tools for Customer Relationship Management. This includes products such as Sales Cloud, Marketing Cloud, Service Cloud, Community Cloud, App Cloud, IoT Cloud and Wave Analytics.
The international enterprise ecosystem has headquarters in San Francisco, the USA and offices across the world including; multiple US states, Canada, Latin America, the Caribbean, Europe, the Middle East, Africa, and Asia Pacific.
With a client base of 150,000 companies worldwide, Salesforce facilitates engagement with and analysis of clients. Their key products each target a different area of the business process.
Sales Cloud is the world’s No.1 platform for CRM. Salesforce boasts that it can “find customers, closes deals faster, and grow accounts”, paving the way for smooth business operations for its users.
The Marketing Cloud section seeks to help users build personal relationships with their customers. Teaming up with Google, Marketing Cloud allows users to be customer centric, manage their B2C and B2B marketing campaigns and use AI to market smarter.
Their Service platform helps businesses to “deliver smarter, more personalised support” to provide streamlined client services. While their Quip section allows teams to collaborate by managing work all on one platform.
Commerce seeks to deliver a trouble-free shopping experience, while Communities focuses on building intelligent and branded communities and portals for customers, partners and employers.
The final sector, Platform, is an enterprise cloud system, allowing users to build, connect and integrate apps.
The 2017 Q2 report showed that Salesforce continues to grow as a company. In total, the Q2 total revenue was reported as $2.56 billion, which is a year-over-year increase of 26%.
Additionally, the Q2 2017 report boasted that the company broke the $10 billion revenue run rate milestone, marking one of the biggest successes in the company to date.
Salesforce places a huge focus on Corporate Social Responsibility (CSR). Chief Philanthropy Officer, Suzanne DiBianca states: “Companies can be powerful platforms for change.”
Their main focus is the environment, which is realised into company’s operational structure through 4 four key areas of focus, vision, clean cloud, operations and people, with the aim of creating a “sustainable future for all.”
Listed on the NYSE, Salesforce.com is included into the S&P 500 component. Find out more info on the Salesforce.com (CRM) shares with Capital.com.
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