Hasbro has revealed that the deal will be closed at £3.27 billion. After acquiring Entertainment One, Hasbro will get access to Entertainment One’s shows including the British preschool animated television series Peppa Pig.
According to the deal, the shareholders of Entertainment One will receive 560 pence sterling per share, a premium of 26.4%.
Following the news, the shares of Entertainment One rose more than 30%, hitting a record high of £588 ($720).
According to Reuters, in May, Entertainment One announced a 21% rise in underlying core earnings. The earnings were driven by the growth of its family and brand business.
Earlier in 2016, Entertainment One refused to sell its brand to a British commercial broadcaster ITV for £1 billion, saying that the price was too low.