WPP partners with Nestlé to run end-to-end content model across Greater China

• WPP won a competitive pitch to build and run Nestlé’s end-to-end content operating model across Greater China.
• Work spans Nestlé’s full brand portfolio in the region, integrating social, content, KOL, commerce, media, production.
• Model targets scaled output of more than 35,000 content assets a year, using an AI-enabled hub-and-spoke setup.
• WPP Open | China underpins delivery, supported by a production and operations hub in Wuxi, Jiangsu Province.
• Nestlé will keep its existing creative agencies of record, with WPP coordinating to align branding and drive conversion.

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