Unilever to sell Welly bandage brand to Forward Consumer Partners

By Reuters News

- Unilever ULVR.L on Monday said it has agreed to sell Welly Health PBC to private-equity firm Forward Consumer Partners, but did not disclose financial terms of the sale.

The consumer products giant had acquired a majority stake in the US brand, known for its colorful adhesive bandages, in 2021 from Welly co-founder Eric Ryan for an undisclosed price.

  • The deal is expected to close in the fourth quarter, subject to customary closing conditions

  • Forward Consumer Partners is expected to bring back Ryan as a strategic adviser and board member, the Wall Street Journal, which first reported the story, said

  • Unilever, the maker of Knorr stock cubes and Hellmann's mayonnaise, has been shifting towards beauty and well-being brands under CEO Fernando Fernandez

  • Forward Consumer Partners did not immediately respond to a Reuters request for comment

Capital Com is an execution-only service provider. The present material must be regarded as marketing communication and should not be interpreted as investment research or investment advice. Any opinion that may be provided on this page does not constitute a recommendation by Capital Com or its agents. We do not make any representations or warranty on the accuracy or completeness of the information that is provided on this page. If you rely on the information on this page, then you do so entirely at your own risk