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UK supermarket sales rise 3.2% in October, NIQ says

By Public Technologies
  • UK supermarket sales rose 3.2% in the four weeks ended October 31, 2026, supported by Halloween spending, half-term holidays and grocery stockpiling.
  • Unit sales increased 1.5%, the strongest growth this year outside Easter.
  • Online grocery sales climbed 13.1%, versus 1.5% in-store growth; e-commerce contributed nearly 59% of FMCG value growth.
  • Ambient grocery sales accelerated to 10.6% growth in October’s second half, with canned goods surging 27%.
  • Ocado sales rose 16.8% over the latest 12 weeks, outpacing M&S at 10.9% and Lidl at 6.7%.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on November 10, 2026, and is solely responsible for the information contained therein.

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