UK's ASOS FY26 adjusted EBIT beats expectations on higher profit per order

By Reuters News


Overview

  • UK online fashion retailer's FY26 revenue fell 9% yr/yr, meeting analyst expectations

  • Adjusted EBIT and adjusted pretax loss for FY26 both beat analyst estimates

  • Company improved gross margin and reduced net debt, citing operational efficiencies


Outlook

  • ASOS expects low-single digit GMV growth in FY27

  • Company guides for FY27 adjusted EBITDA of £180-200 mln

  • ASOS expects positive free cash flow generation in FY27


Result Drivers

  • GROSS MARGIN IMPROVEMENT - Co said gross margin rose 340bps to 50.5%, driven by better buying and sourcing, expansion of flexible fulfilment models, and focus on full-price sales through disciplined inventory management

  • SUPPLY CHAIN EFFICIENCIES - Co attributed 28% improvement in profit per order and lower cost to serve to productivity and efficiency gains in its fulfilment network, despite some operational disruptions

  • MARKETING AND CUSTOMER EXPERIENCE INVESTMENT - Co said increased marketing spend and enhancements to the app and personalisation drove higher engagement and revenue per customer


Company press release:


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

FY Revenue

Meet

GBP 2.25 bln

GBP 2.25 bln (12 Analysts)

FY Gross Margin

50.60%

FY Adjusted EBIT

Beat

GBP 18.80 mln

GBP 11.88 mln (6 Analysts)

FY Adjusted Pretax Loss

Beat

GBP 46.40 mln

GBP 54.18 mln (10 Analysts)

FY Pretax Profit

GBP 24.40 mln


Analyst Coverage

  • The current average analyst rating on the shares is "hold" and the breakdown of recommendations is 5 "strong buy" or "buy", 6 "hold" and 1 "sell" or "strong sell"

  • The average consensus recommendation for the department stores peer group is "buy."

  • Wall Street's median 12-month price target for ASOS PLC is GBp462.50, about 9.6% above its November 4 closing price of GBp422.00


Reuters Recommended Reads

  • Nov 4 - M&S profit rebounds from cyberattack but clothing drags on recovery

  • Nov 3 - Retailer Zalando beats quarterly sales expectations as it taps on AI agents

  • Nov 4 - India's Nykaa bets on premium brands, lower marketing costs to boost fashion margins


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.


(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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