Street View: Netflix's season expected to improve with new content chief

By Reuters News

** Netflix NFLX.O cut its full-year advertising forecast and projected weaker-than-expected fourth-quarter profit on Tuesday, deepening concerns over its growth trajectory after recent job cuts and executive shake-ups

** Shares fell 6.14% to $64.47 in premarket trading

NOT THE FINAL CREDITS YET

** Evercore ISI ("outperform," PT: $90) believes most of NFLX's challenges are addressable and views co as well-positioned to tackle them, with the appointment of a new chief content officer demonstrating a proactive response

** Jefferies ("buy," PT: $85) says it continues to view NFLX as a 2027 story, with improving engagement trends and potential M&A activity expected to support the stock's valuation as investors refocus on its earnings growth potential

** Canaccord Genuity ("buy," PT: $110) "believes the renewed focus on the core content slate, together with Peter Rice's leadership and industry relationships, could help address the execution concerns weighing on the stock"

** TD Cowen ("buy," PT: $100) says NFLX's long-term opportunity remains strong, driven by its global content scale and growing live programming, which could support further growth in its ad-supported tier

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