Saudi Arabia’s BAAN Holding starts work on $6.7mln Playocity entertainment project in Jeddah

By Zawya

By Staff Writer

Saudi Arabia's BAAN Holding Group has started implementation works on its 25 million Saudi riyals ($6.7 million) Playocity family entertainment project at Westfield Center in Jeddah in partnership with global entertainment brand Hasbro.

Work on the project commenced on 15 September 2026, with completion and the start of commercial operations scheduled for the first quarter of 2027, the company said in a stock exchange statement on Monday.

Playocity will occupy approximately 2,600 square metres (sqm) and include attractions, interactive activities and immersive entertainment experiences based on a selection of Hasbro characters and brands, according to the statement.

BAAN Holding has appointed Building Facades Contracting Company as the main contractor for the project's fit-out works. Several other suppliers will be appointed for furnishing and equipment works at the entertainment centre.

The project will be financed through a combination of BAAN Holding's internal resources and bank financing facilities, the statement added.

(Editing by Anoop Menon) (anoop.menon@lseg.com)

Subscribe to our Projects' PULSE newsletter that brings you trustworthy news, updates and insights on project activities, developments, and partnerships across sectors in the Middle East and Africa.

Capital Com is an execution-only service provider. The present material must be regarded as marketing communication and should not be interpreted as investment research or investment advice. Any opinion that may be provided on this page does not constitute a recommendation by Capital Com or its agents. We do not make any representations or warranty on the accuracy or completeness of the information that is provided on this page. If you rely on the information on this page, then you do so entirely at your own risk