Puma names Fokko de Rooij managing director for Europe

• Puma named Fokko de Rooij managing director for Europe, effective Oct. 1, 2026; he reports to CEO Arthur Hoeld.
• De Rooij previously held senior roles at Nike across EMEA, China, and global teams, most recently VP EMEA sales.
• Daniel Pustina took over as managing director for Cluster Central with immediate effect, overseeing DACH, Benelux, Eastern Europe, Ukraine.
• Pustina joined Puma in 2020, most recently managing director for Oceania; he reports to de Rooij.
• De Rooij replaces Javier Ortega; Pustina replaces Bas van den Bemt, both departing this month.

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