Instacart partners with Gopuff to add instant delivery to marketplace, expand ads reach

• Instacart struck a U.S. partnership with Gopuff that will add Gopuff’s on-demand offering to the Instacart Marketplace.
• Gopuff will fulfill orders placed via Instacart using its micro-fulfillment network, targeting delivery in as fast as 15 minutes.
• The deal expands Instacart’s advertising business as Gopuff adopts Carrot Ads to run ads on its own digital storefront.
• Instacart Ads campaigns will extend to Gopuff and BevMo! shoppers, broadening reach for more than 9,000 brand advertisers.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Instacart - Maplebear Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609220900PR_NEWS_USPR_____SF53566) on September 22, 2026, and is solely responsible for the information contained therein.