Global Smartphone Shipments Fall 20% in Q3 2026, Omdia Says

• Global smartphone shipments fell 20% year over year to 254,700,000 units in the third quarter of 2026, the lowest third-quarter total since 2013.
• Rising device prices weakened demand, particularly in emerging markets, while higher working capital requirements constrained retailers’ inventory purchases.
• Africa recorded the steepest shipment decline at 39%; North America remained relatively resilient, supported by financing, trade-in and upgrade programs.
• Samsung retained market leadership despite a 5% shipment decline; Apple’s shipments were flat despite the broader downturn.
• Full-year shipments are expected to fall 12%, with a slower decline forecast for 2027 as memory supply constraints keep costs elevated.

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