Estée Lauder partners with Profound to track and boost brand visibility on generative AI platforms

• The Estée Lauder Companies entered a global strategic partnership with AI marketing platform Profound to expand AI visibility across its brand portfolio.
• Collaboration targets AI-powered product discovery on generative platforms such as ChatGPT and Gemini, aiming to improve brand representation and recommendation accuracy.
• Profound tools will be used to operationalize Generative Engine Optimization globally, scaling content optimization across key digital channels.
• Program feeds AI representation insights into Estée Lauder’s One Operating Ecosystem to track consumer engagement across emerging AI answer engines.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Estée Lauder Companies Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609141232BIZWIRE_USPR_____20260913_BW741575) on September 14, 2026, and is solely responsible for the information contained therein.