BOKU Sees Partner Bundles Supporting Streaming Growth as UK Market Levels Off

• Streaming partner bundles can complement direct subscriptions, expanding customer reach as subscriber churn and stagnant household penetration constrain growth.
• UK streaming subscription penetration leveled off at 70% of households, according to Ofcom's 2026 Media Nations report.
• By end-September 2024, serial churners represented 23% of premium streaming subscribers, generating 41% of sign-ups in the year's first nine months.
• Ad-supported plans accounted for 43% of new UK paid streaming subscriptions in fourth-quarter 2025, up from 37% a year earlier.
• Bundle profitability depends on sustainable commercial terms, retention and earnings after costs; existing direct subscribers switching to bundles could reduce revenue.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. BOKU Inc. published the original content used to generate this news brief on October 22, 2026, and is solely responsible for the information contained therein.