Boku sees cross-border subscription growth opportunity for streaming services

• Cross-border subscriptions offer streaming services growth opportunities among overseas audiences with existing language or cultural ties to their content.
• Market viability depends on identifiable demand, content rights and workable economics, rather than audience size alone.
• Smaller markets with engaged audiences or established distribution partners may offer stronger opportunities than larger markets requiring investment from scratch.
• Direct sales require local payment methods supporting recurring subscriptions; partnerships depend on agreed billing arrangements and revenue sharing.
• A 2024 US survey found 64% of Asian-language-dominant and bilingual viewers considered Asian-language or Asian American content critical when choosing entertainment subscriptions.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. BOKU Inc. published the original content used to generate this news brief on October 29, 2026, and is solely responsible for the information contained therein.